About Us

This is a privacy policy for Perspectives on business technology (the “Site”), which is published by McKinsey & Company. Our home page is located at businesstechnology.mckinseydigital.com.

Data Collection

Access Log Information

Our Web server collects the following access log information: click-stream data and HTTP protocol elements. Our Web server collects access logs containing this information. The data may be used by us and our agents for the following purposes:

• Web site and system administration
• research and development

Cookies

We collect HTTP cookies, a technology that can be used to provide you with tailored information from the Site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. You can set your browser to notify you when you receive a cookie, thereby giving yourself a chance to decide whether to accept it.

Cookies may be used by us and our agents for the following purposes:

• Web site and system administration
• research and development
• anonymous user analysis
• anonymous user profiling and decision making

Cookies are used to track visitors to our Site so we can better understand what portions of it best serve you.

To administer our Web site and for research purposes, the Site has contracted with a third party to track and analyze anonymous usage and volume statistical information from our visitors and members. Such information is shared externally only on an anonymous, aggregated basis.

This third party uses persistent cookies to help track visitor behavior. On behalf of the Site, the third party sets these cookies, which will be listed under the domain businesstechnology.mckinseyquarterly.com. In addition, the third party uses clear gifs, also known as “Web beacons”: tiny graphics, with a unique identifier, that are similar in function to cookies. These clear gifs, which are not tied to the user’s personally identifiable information, help us to improve the visitor experience, to manage our site content, and to track visitor behavior.

User Information

We do not collect any user information.

E-Mail Information

We do not collect any e-mail information.

The AddThis Email feature enables the Site to send links to our content through e-mail at our users’ request. The e-mail address(es) that you supply in connection with this service will be used only to send the requested article. They will not be stored or reused for any purpose.

Links to Third-Party Sites

We may provide links to third-party Web sites as a service to our users. Please be aware that we cannot control and are not responsible for the information collection practices of such third-party Web sites-policies that may differ from those of this Site. We encourage you to review and understand the privacy policies of these other Web sites before providing any information to them.

Information Access, Change, and/or Deletion

You may access, correct, update, and/or delete any personally identifiable information that you submit to the Site. You may also unsubscribe from mailing lists or any registrations on the Site. To do so, please either follow the instructions on the page of the Site where you provided the information or where you subscribed or registered or contact us at McKinsey & Company, Legal Department, 55 East 52nd Street, New York, NY 10022.

Security

McKinsey has implemented generally accepted standards of technology and operational security to protect personally identifiable information from loss, misuse, alteration, or destruction. Only authorized McKinsey personnel have access to personally identifiable information, and these employees are required to treat this information as confidential. Despite these precautions, McKinsey cannot guarantee that unauthorized persons will not obtain access to your personally identifiable information.

Transborder Hosting and Transfer of Information

Personally identifiable information collected on the Site may be transferred, from time to time, to McKinsey offices or personnel or to third parties located throughout the world, and the Site may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data.

Children’s Online Privacy Protection

McKinsey understands the importance of protecting children’s privacy, especially in an online environment. The Site is not intentionally designed for or directed at children 13 years of age or younger, and McKinsey will not intentionally collect or maintain information about anyone under the age of 14.

Consent

By using the Site, you consent to the collection, use, and storage of your information by us in the manner described in this Privacy Policy and elsewhere on the Site. We reserve the right to make changes to this Privacy Policy from time to time. We will alert you to any such changes by updating this Privacy Policy, which was last updated on February 17, 2009.

Contact Our Privacy Department

If you have any questions about our Privacy Policy, please contact us at McKinsey & Company, Legal Department, 55 East 52nd Street, New York, NY 10022.