I remember the good old days of internet browsing. I'd search for something on Netscape, spend 5-10 minutes clicking through the results in a breadth-first search to find the information I needed and then, still not satisfied with the answer, get lost in a 45 minute foray down the rabbit hole conducting a deep search through multiple linked websites.
Google was fairly effective in bringing that productivity suck to an end. As the search algorithms improved and I got trained-up on how to best structure my query to find what I needed most quickly, the days of undisciplined surfing died. Most would agree, me included, that when it comes to standard internet searches, this evolution from link-based browsing to Google-enabled surgical strikes is a good thing. However, I can think of several use cases where the surgical strike approach to finding things leaves much to be desired: books (I have yet to find an online experience that can duplicate the induced aisle-crossing effectiveness of a real bookstore), clothing, groceries, etc.
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Having served a number of online services businesses, I have often been surprised at how little weight many of these businesses place on download speed as a critical part of the user experience.
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